I rue the day that, in the panic of Trump’s 2016 election win, I donated a not insignificant amount to this organization. They clearly didn’t need it and only squandered it. What is this Chief Marketing Officer’s salary?
Prior to Mozilla, Lindsey headed up corporate-level marketing for Facebook Inc. […]
Thank you for trying to make a difference.
Doesn’t always end up the way you want. We can’t let the occasional defeat stop us from trying.
Tl;dr: corporate speak, just a rebrand, the new slogan suggests they want to lobby more.
Hope the corpo’s at the helm stay enough out of the way of engineering, that gecko remains. Poor mozilla engineers :(
Some excerpts:
Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users. This rebrand isn’t just a facelift — we’re laying the foundation for the next 25 years.”
We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand.
We back people and projects that move technology, the internet and AI in the right direction. (…) With our “Reclaim the Internet” promise, a strategy built with DesignStudio in 2023, the new brand empowers people to speak up
“We intentionally designed a system, aptly named ‘Grassroots to Government,’
How many millions did this utterly useless rebranding cost?
Why haven’t the people who decided to waste money on this rather than retaining talent gotten fired yet?
When the company needs to show that it is alive - a new brandbook is invented.
When the company has nothing to do, then other, no less fun games begin.
Even ladybird browser changed their cool logo to flat one. This is sad
Found this on Reddit
Corporate properganda?
