

I think for marketing purposes you could have a hot list of marketing terms (presumably these would be scarce so sold to high bidding companies) and match against those which would be a sort of middle ground between the general purpose processing and a single wake word.
You could do it in a cheap (in terms of energy) and sloppy way where it only needs to be correct most of the time of the time to have a net positive impact on ad targeting when reconciled with other user data.
News corp. They’re the single most effective driver of fascist influence in the 21st century among the politically passive part of the population. Everything that all these other companies do is underpinned by News Corp outlets like Fox, The Sun, etc. justifying, equivocating, scapegoating and propagandising.