There are multiple articles stating that Obsession perfume by Calvin Klein is a strong attractant for big cats (jaguars, leopards, tigers, et al) in Costa Rica, Guatemala, India and the Brooklyn Zoo.
https://www.google.com/gasearch?q=costa+rica+animals+deterred+by+obsession+calvin+klein
The perfume thing is a reference to big cats, a la the link.
The link is a Google search who’s first summarized result is someone pointing out the same thing.
The big cats are attracted to the perfume not stopped by it. Maybe the meme could mean the cologne could be stopping the carnivores from entering the field and sending them somewhere else?
This is a bad meme.