I’d add that traditional search can’t reasonably hope to compete with AI in this environment. If you’re running a traditional search engine right now, there’s a real argument that the best business decision is to accelerate the enshitification to capture as much value as you can from your remaining audience while you still have it.
This is the usual cycle with these sorts of technologies - once a replacement arrives, the natural choice is to shift from growth to exploitation.
I’d add that traditional search can’t reasonably hope to compete with AI in this environment. If you’re running a traditional search engine right now, there’s a real argument that the best business decision is to accelerate the enshitification to capture as much value as you can from your remaining audience while you still have it.
This is the usual cycle with these sorts of technologies - once a replacement arrives, the natural choice is to shift from growth to exploitation.
This is going to get worse before it gets better.